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室內(nèi)兒童水上樂園完成后如何進(jìn)行定價?
來源:http://979yy.cn/ 日期:2022-04-26 發(fā)布人:admin 瀏覽量:次
門票價格定價作為水上樂園的主要收入來源,歷來是水上樂園經(jīng)營管理的重中之重。價格是經(jīng)營者根據(jù)自己的經(jīng)營成本,比照同類樂園,完成產(chǎn)品銷售,并兼顧樂園之間的競爭壓力,爭取多的顧客,以獲得良好的營銷效果和收益。定價后,可以隨設(shè)備更新、運(yùn)行成本增減等因素進(jìn)行調(diào)整和變化,但一般在做出一般決策之后不會輕易調(diào)整。
As the main income source of water park, ticket price pricing has always been the top priority of water park management. The price is that the operators complete the product sales according to their own operating costs, compare with similar parks, take into account the competitive pressure between parks, and strive for more customers, so as to obtain good marketing effect and income. After pricing, it can be adjusted and changed with equipment renewal, increase or decrease of operating cost and other factors, but it will not be adjusted easily after making general decisions.
兒童水上樂園樂園的定價主要考慮如下:除消費(fèi)觀念和能力外,本地樂園的數(shù)量和人口數(shù)量對樂園定價有很大影響。若當(dāng)?shù)貥穲@較多,價格不宜定得過高。反之,如果是一枝獨(dú)秀,價格可能會更高。
The pricing of children's water park is mainly considered as follows: in addition to consumption concept and capacity, the number of local parks and population have a great impact on the pricing of the park. If there are many local parks, the price should not be set too high. On the contrary, if it is unique, the price may be higher.
也可以考慮采用多種定價方式,以滿足不同消費(fèi)者的需求。例如:散客與會員卡差價收費(fèi):如單次入場券、10張卡、20張卡、月卡、季卡、半年卡、年卡、促銷卡等,差價收費(fèi)的好處是能讓顧客有更多的選擇空間,獲得更多的實(shí)惠,同時還能在保持樂園人氣的同時提前收回投資成本。


Various pricing methods can also be considered to meet the needs of different consumers. For example, the price difference between individual guests and membership cards: such as single admission tickets, 10 cards, 20 cards, monthly cards, quarterly cards, half a year cards, annual cards, promotional cards, etc. the advantage of price difference charging is that customers can have more choice space, obtain more benefits, and recover the investment cost in advance while maintaining the popularity of the park.
還有一種是根據(jù)不同年齡制定不同價格:例如,不滿三歲的半價票,超過三歲的全價票等等。根據(jù)入園時間長短分為:計時入園費(fèi)、無限時入園費(fèi)。
Another is to set different prices according to different ages: for example, half price tickets under the age of three, full price tickets over the age of three, etc. According to the length of time, it is divided into time admission fee and unlimited admission fee.
不管哪種定價都要考慮當(dāng)?shù)氐木C合消費(fèi)水平,合理的定價會吸引更多的家長帶孩子來室內(nèi)兒童水上樂園玩,當(dāng)然價格只是一方面,更重要的是服務(wù)品質(zhì)及客戶感受,否則即使價格很低,吸引客戶過來了,但是如果客戶體驗度很差,就沒有回頭客了。
If the price of the water in the park is poor, it's important for parents to attract more customers. However, if the price and service level of the water in the park are not reasonable, it's important to attract more customers. However, the price of the water in the park is very low.
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